Press Release: INDIAN MOTORCYCLE DEALERS RANKED HIGHEST IN 2024 INDUSTRY STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS
Industry's average performance declined: Increased use of texting was offset by lower speed and quality of email and phone responses
April 2024
Monterey, California – April 8, 2024 – Polaris Inc’s Indian motorcycle dealerships were ranked highest according to the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to internet leads coming though powersports dealership websites. Following Indian were Harley-Davidson, Polaris Off-Road, Triumph, and BMW. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of ...
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Motorcycle Powersports News
Indian Motorcycle Dealers Ranked Highest in 2023 Study Measuring Response to Web Customers
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April 2023
Polaris Inc's Indian Motorcycle dealerships ranked highest in the 2023 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle/UTV Industry Study, which measured responsiveness to internet leads coming through dealership websites. Following Indian were Harley-Davidson, Polaris Inc's Side-by-Side/UTV dealers, BRP's Can-Am dealers, Kawasaki and Yamaha. The powersports industry has substantially improved dealer treatment of website customers. ...
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Powersports Business
Study: Indian Motorcycle dealers ranked highest in response to website customers
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April 2023
Polaris Inc's Indian Motorcycle dealerships ranked highest in the 2023 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle/UTV Industry Study, which measured responsiveness to internet leads coming through dealership websites. Following Indian were Harley-Davidson, Polaris Inc's Side-by-Side/UTV dealers, BRP's Can-Am dealers, Kawasaki, and Yamaha.
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Press Release: HARLEY-DAVIDSON, INDIAN, AND POLARIS DEALERS RANKED HIGHEST IN 2022 STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS
Despite inventory shortages and COVID-19, dealers who responded quickly by email, phone, and text showed markedly stronger sales to web customers
April 2022
Monterey, California, USA – April 18, 2022 – Harley-Davidson dealerships ranked highest in the 2022 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Motorcycle/UTV Industry Study, which measured responsiveness to Internet leads coming through dealership websites – behaviors tied directly to retail sales success. Dealers selling Polaris Inc’s Indian motorcycles were ranked second, followed by Polaris Side-by-Side/UTV dealers. “Quick response ...
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