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Used Car News
Study Names Top Dealers in Lead Effectiveness
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May 2026
Critical Shifts: Napleton’s Continued Dominance: Napleton Automotive Group secured the top ranking for the fifth consecutive year, achieving a record-breaking score of 93 and widening the gap between top-tier performers and the industry average. Industry-Wide Gains Driven by Multi-Channel Response: The average ILE score rose significantly to 74, fueled by a 20% increase in text message responses and an 11% improvement in multi-channel ... Read More >
Car Dealership Guy
Napleton Auto Group outclasses field on internet lead response rate
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May 2026
For Napleton Auto Group, following up on leads with a phone call is essential. The dealership group led its peers with a 97% rate of following up on customer inquiries with a phone call during Pied Piper’s Prospect Satisfaction Index and Internet Lead Effectiveness Behavior, and captured the top overall score for a fifth straight year. Zooming in: Napleton has not only scored the best among dealerships but has also improved its score each year. ... Read More >
Auto Remarketing
Dealer news: Napleton sets another record for internet lead response
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May 2026
The best dealership group when it comes to responding to internet leads keeps getting better. For the fifth consecutive year, Napleton Automotive Group ranked No. 1 in Pied Piper’s PSI Internet Lead Effectiveness Auto Dealer Group Study, and for the second year in a row, it set a record. Napleton’s average internet lead effectiveness score of 93 is the highest ever recorded in the study, which rates the response behaviors of 31 large dealership ... Read More >
Press Release: NAPLETON AUTO GROUP RANKS HIGHEST FOR 5TH YEAR IN 2026 WEB LEAD RESPONSE STUDY
May 2026
Customer response hits all-time high: average ILE score jumps 7 points Same leads, very different outcomes: Dealer group scores ranged from 54 to 93 Napleton sets new record: 90% of their dealerships delivered “perfect” responses Austin, Texas, USA – May 11, 2026 – Napleton Automotive Group dealerships ranked highest for the fifth straight year in the 2026 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Auto Dealer Group Study, which compared ... Read More >
DEALERNEWS
AI Can't Do it All
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March 2026
What we consistently observe in the auto industry is that “fancy fixes” rarely drive meaningful, sustained improvement. Instead, the results almost always come from something far less glamorous: (and dare we say kinda Luddite) leadership commitment to simple, disciplined human processes. That’s true even though the auto industry already has access to the most advanced tools and technology available. Take https://tekion.com/ for example: after ... Read More >
Auto Success Online
Infiniti Dealers Lead 2026 Pied Piper Internet Lead Effectiveness Study
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March 2026
Infiniti dealerships ranked highest in the 2026 Pied Piper PSI Internet Lead Effectiveness (ILE) Auto Industry Study, which measured and ranked responsiveness to sales leads submitted through dealership websites. Now in its 15th year, the study measured responses to customer inquiries sent to 3,290 dealership websites representing all major auto brands. The average Infiniti dealership achieved a score of 82 out of 100, while the total industry ... Read More >
Car Dealership Guy
Dealers are responding faster than ever to web leads, but automation risks linger
February 2026
Responsiveness to sales leads submitted through dealership websites has improved overall, with Infiniti stores ranking as the most responsive to customer inquiries. The details: According to the 2026 Pied Piper PSI Internet Lead Effectiveness (ILE) Auto Industry Study, the average Infiniti store scored 11 points higher than the industry average out of 100. Infiniti dealerships earned a score of 82 out of 100 in the study, which analyzed ... Read More >
National Today
Infiniti Dealers Rank Highest in 2026 Web Lead Response Study; AI and Automation Drive Industry Improvement
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February 2026
“Automation and AI have improved dealer responsiveness, but the greatest risk is in the handoffs; between systems and from AI to dealership staff. Teams assume automation is working and that someone will step in if it fails. Too often, no one does. Independent measurement such as ILE reveals those hidden breakdowns before they cost sales and erode brand trust.” — Cameron O'Hagan, Vice President of Metrics and Analytics (Pied Piper Management ... Read More >
Used Car News
Study Ranks Dealership Lead Effectiveness
February 2026
Infiniti dealerships ranked highest in the 2026 Pied Piper PSI Internet Lead Effectiveness (ILE®) Auto Industry Study, which measured and ranked responsiveness to sales leads submitted through dealership websites. Now in its fifteenth year, the study measured response to customer inquiries sent to 3,290 dealership websites representing all major auto brands. The average Infiniti dealership achieved a score of 82 out of 100, while the total ... Read More >
Auto Remarketing
Study finds AI raises dealerships' internet lead responsiveness, but creates added risks
February 2026
They say records are made to be broken. In the case of auto dealerships’ responsiveness to internet leads, it seems they’re made to be broken every year. For the fourth consecutive year, the industry average for responding to inquiries submitted through dealership websites soared to an all-time high in the 2026 Pied Piper PSI Internet Lead Effectiveness Auto Industry Study. The study, in its 15th year, showed franchise dealerships representing ... Read More >
