Powersports Business
Indian Motorcycle leads again as dealers miss half of web leads, study finds
March 2026
Indian Motorcycle dealerships once again topped the industry in online lead response, but a new study shows most powersports dealers are still failing to capitalize on digital opportunities. According to the 2026 Internet Lead Effectiveness (ILE) study from Pied Piper, Indian dealers earned the highest average score at 55, marking the fourth consecutive year the brand has led the rankings. Top performers behind Indian included Harley-Davidson, ...
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Motorcycle Powersports News
Pied Piper Releases 2026 Internet Lead Effectiveness Study, Indian Ranked Highest
March 2026
Indian Motorcycle dealerships were ranked highest in the 2026 Pied Piper PSI Internet Lead Effectiveness (ILE) Powersports Industry Study, which measured dealership responses to internet sales leads. Pied Piper submitted customer inquiries through 2,133 powersports dealership websites representing all major brands. Indian dealerships maintained their top rank among powersports brands for the fourth year in a row and achieved an average ILE score ...
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Press Release: INDIAN MOTORCYCLE RANKED HIGHEST IN 2026 WEB LEAD RESPONSE STUDY; INDUSTRY ENTERS 5TH YEAR OF STAGNANT PERFORMANCE
March 2026
Dissatisfaction remains common: More than half of customer inquiries remain unanswered after 24 hours industry-wide Missed Opportunities: Only one in three customers received a response that included next steps of any kind, and only one in ten dealerships industry-wide offered an appointment Leaders in the 2026 study: Indian dealerships had the highest average Internet Lead Effectiveness® (ILE®) score followed by Harley Davidson, Can-Am, Triumph, ...
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Rural Lifestyle Dealer
Kubota Ranked Highest in 2026 Web Lead Response Study
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February 2026
Kubota dealerships were ranked highest in the 2026 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Compact Tractor Industry Study, which measured dealership responsiveness to internet sales leads. Pied Piper submitted customer inquiries through 772 compact tractor dealership websites representing all major brands. Kubota dealerships achieved an average ILE score of 37 out of 100, while the total industry averaged 29, however both dropped five ...
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OPE Magazine
Half of tractor shoppers get no response after submitting online inquiries, study says
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January 2026
Nearly half of all online inquiries submitted to compact tractor dealerships went unanswered in 2026, according to a new industry study that found little improvement in dealer web response performance over the past five years. Dealerships representing Kubota ranked highest in the 2026 Pied Piper PSI Internet Lead Effectiveness Compact Tractor Industry Study, which measured how quickly and thoroughly dealers responded to online sales inquiries. ...
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Ag Daily
Kubota Dealers Lead all Compact-Tractor Brands in Online Responsiveness
January 2026
In an industry where nearly half of all online customers inquiries receive no personal response from dealers, Kubota stands out as the top brand actually doing things right. The annual Pied Piper PSI Internet Lead Effectiveness Compact Tractor Industry Study, which measured dealership responsiveness to internet sales leads, showed Kubota at the top, followed by TYM, Mahindra, John Deere, and Yanmar. Pied Piper submitted customer inquiries ...
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Press Release: KUBOTA RANKED HIGHEST IN 2026 WEB LEAD RESPONSE STUDY; HALF OF TRACTOR INQUIRIES GO UNANSWERED INDUSTRYWIDE
January 2026
AUSTIN, TEXAS, USA – January 12th, 2026 – Kubota dealerships were ranked highest in the 2026 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Compact Tractor Industry Study, which measured dealership responsiveness to internet sales leads. Pied Piper submitted customer inquiries through 772 compact tractor dealership websites representing all major brands. Kubota dealerships achieved an average ILE score of 37 out of 100, while the total ...
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Powersports Business
Sun Tracker leads pontoon brands in sales call effectiveness, according to study
October 2025
Study overview To complete the annual study, Pied Piper placed 849 mystery-shopper phone calls to dealerships representing the 17 largest pontoon brands in North America. Each store received a TLE score from 0 to 100, based on 25 proven best practices that directly correlate with higher sales and customer satisfaction. Sun Tracker achieved the highest overall TLE score of 51, seven points above the industry average. Pied Piper found that Sun ...
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Boating Industry
Bass Pro Shops' Sun Tracker ranked highest in sales call effectiveness study
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October 2025
Pied Piper has released the results of its 2025 PSI Telephone Lead Effectiveness (TLE) study, which measured how effectively boat dealerships responded to sales customers who phoned to inquire about purchasing a pontoon boat. Bass Pro Shops’ Sun Tracker dealers ranked highest, followed by MasterCraft’s Crest, BRP’s Sea-Doo, Winnebago’s Barletta and Brunswick’s Harris pontoon boats. To complete the study, Pied Piper submitted 849 sales phone ...
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Press Release: BASS PRO SHOPS RANKED HIGHEST IN 2025 BOAT INDUSTRY STUDY MEASURING RESPONSE TO SALES CUSTOMER CALLS
October 2025
Pied Piper’s Second Annual Boat Industry Telephone Lead Effectiveness® Study Performance Varied Widely Across Major Pontoon Boat Brands MONTEREY, CALIFORNIA – October 20, 2025 – Bass Pro Shops ranked highest in the 2025 Pied Piper PSI® Telephone Lead Effectiveness® (TLE®) Study, which measured how effectively boat dealerships responded to sales customers who phoned to inquire about purchasing a pontoon boat. Following Bass Pro Shops’ Sun Tracker ...
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