Powersports Business
Indian Motorcycle leads again as dealers miss half of web leads, study finds
March 2026
Indian Motorcycle dealerships once again topped the industry in online lead response, but a new study shows most powersports dealers are still failing to capitalize on digital opportunities. According to the 2026 Internet Lead Effectiveness (ILE) study from Pied Piper, Indian dealers earned the highest average score at 55, marking the fourth consecutive year the brand has led the rankings. Top performers behind Indian included Harley-Davidson, ...
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Motorcycle Powersports News
Pied Piper Releases 2026 Internet Lead Effectiveness Study, Indian Ranked Highest
March 2026
Indian Motorcycle dealerships were ranked highest in the 2026 Pied Piper PSI Internet Lead Effectiveness (ILE) Powersports Industry Study, which measured dealership responses to internet sales leads. Pied Piper submitted customer inquiries through 2,133 powersports dealership websites representing all major brands. Indian dealerships maintained their top rank among powersports brands for the fourth year in a row and achieved an average ILE score ...
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Press Release: INDIAN MOTORCYCLE RANKED HIGHEST IN 2026 WEB LEAD RESPONSE STUDY; INDUSTRY ENTERS 5TH YEAR OF STAGNANT PERFORMANCE
March 2026
Dissatisfaction remains common: More than half of customer inquiries remain unanswered after 24 hours industry-wide Missed Opportunities: Only one in three customers received a response that included next steps of any kind, and only one in ten dealerships industry-wide offered an appointment Leaders in the 2026 study: Indian dealerships had the highest average Internet Lead Effectiveness® (ILE®) score followed by Harley Davidson, Can-Am, Triumph, ...
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Motorcycle & Powersports News
Indian Motorcycle Dealers Rank 1st for Website Customer Response
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April 2025
Polaris Inc.’s Indian Motorcycle dealerships ranked highest in the 2025 Pied Piper PSI Internet Lead Effectiveness (ILE) Powersports Industry Study, measuring dealer response to internet sales leads coming through dealership websites. Following Indian were Harley-Davidson, BMW, and BRP’s Can-Am Off-Road dealers. Pied Piper submitted customer inquiries through 2,523 powersports dealership websites representing 27 brands. Each inquiry asked a ...
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Powersports Business
Indian dealers top-ranked again in PSI study measuring website responses
April 2025
Polaris Inc’s Indian Motorcycle dealerships ranked highest in the 2025 Pied Piper PSI Internet Lead Effectiveness (ILE) Powersports Industry Study for the third time, measuring responsiveness to internet sales leads from dealership websites. Following Indian were Harley-Davidson, BMW, and BRP’s Can-Am off-road dealers.
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Press Release: INDIAN MOTORCYCLE DEALERS TOP-RANKED FOR THIRD YEAR IN 2025 STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS
Overall industry average score unchanged: improvements in phone behaviors and overall response rate offset by fewer personal email responses
April 2025
Monterey, California, USA – April 7, 2025 – Polaris Inc’s Indian Motorcycle dealerships ranked highest in the 2025 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Powersports Industry Study, measuring responsiveness to internet sales leads coming through dealership websites. Following Indian were Harley-Davidson, BMW, and BRP’s Can-Am off-road dealers. Pied Piper submitted customer inquiries through 2,523 powersports dealership websites ...
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Motorcycle & Powersports News
Triumph Motorcycle Dealers Rank 1st for Easy Appointments
June 2024
Triumph was ranked first of 27 powersports brands in Pied Piper's 2024 PSIService Telephone Effectiveness (STE) Study, which measured the efficiency and quality of service telephone calls from a customer's objective of quickly and easily setting up a service appointment. Following the Triumph dealers in the rankings were dealers who service Harley-Davidson's electric Livewire brand, BMW, Aprilia and Polaris Off-Road. "Well-run service ...
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DEALERNEWS
Speaking of Techs, Pied Piper points out that your customers are still on hold!
June 2024
"Well-run service departments focus on increasing customer loyalty, and the first service experience to drive that loyalty is a customer's phone call to schedule an appointment," notes Pied Piper CEO Fran O'Hagan, as a preface to the 2024 Service Telephone Effectiveness (STE) study. He points out powersports is failing — miserably — at picking up the phone. "Industrywide, 1 in 7 customers failed in their attempt to schedule a service appointment ...
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Powersports Business
Study: Triumph dealers ranked No.1 for providing service appointments
June 2024
Triumph Motorcycles was ranked first of 27 powersports brands in Pied Piper’s 2024 PSI Service Telephone Effectiveness (STE) Study. The study measured the efficiency and quality of service telephone calls based on a customer’s objective of quickly and easily setting up a service appointment. Following the Triumph dealers in the rankings were dealers who service Harley-Davidson’s electric Livewire brand, BMW, Aprilia, and Polaris Off-Road. ...
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DEALERNEWS
2024 ILE Reveals Shocking Results – Dealers Leaving Business on the Table
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May 2024
"Three out of ten powersports customers who inquire about a vehicle will be ghosted by the dealership," said Fran O'Hagan.
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