Recent Press - Brendan Baker

Indian Motorcycle dealerships once again topped the industry in online lead response, but a new study shows most powersports dealers are still failing to capitalize on digital opportunities. According to the 2026 Internet Lead Effectiveness (ILE) study from Pied Piper, Indian dealers earned the highest average score at 55, marking the fourth consecutive year the brand has led the rankings. Top performers behind Indian included Harley-Davidson, ... Read More >

Study overview To complete the annual study, Pied Piper placed 849 mystery-shopper phone calls to dealerships representing the 17 largest pontoon brands in North America. Each store received a TLE score from 0 to 100, based on 25 proven best practices that directly correlate with higher sales and customer satisfaction. Sun Tracker achieved the highest overall TLE score of 51, seven points above the industry average. Pied Piper found that Sun ... Read More >

At first glance, a motorcycle dealership can look a lot like a car dealership. Both have a showroom, sales desks, a service department, and a parts counter. But according to Fran O’Hagan, founder and CEO of Pied Piper Management Company, the similarities end there. A main difference between powersports dealers and car dealers is the sales staff, Pied Piper points out. On the auto side, salespeople are often career professionals, motivated by ... Read More >