Press Release: INDIAN MOTORCYCLE RANKED HIGHEST IN 2026 WEB LEAD RESPONSE STUDY; INDUSTRY ENTERS 5TH YEAR OF STAGNANT PERFORMANCE
March 2026
Dissatisfaction remains common: More than half of customer inquiries remain unanswered after 24 hours industry-wide Missed Opportunities: Only one in three customers received a response that included next steps of any kind, and only one in ten dealerships industry-wide offered an appointment Leaders in the 2026 study: Indian dealerships had the highest average Internet Lead Effectiveness® (ILE®) score followed by Harley Davidson, Can-Am, Triumph, ...
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Press Release: HARLEY-DAVIDSON DEALERS RANKED FIRST FOR PROVIDING QUICK AND EASY SERVICE APPOINTMENTS
July 2023
Monterey, California – July 10, 2023 – Harley-Davidson was ranked first of 26 powersports brands by Pied Piper’s 2023 PSI® Service Telephone Effectiveness™ (STE™) Study, which measured the efficiency and quality of service telephone calls from a customer’s objective of quickly and easily setting up a service appointment. Following Harley-Davidson in the rankings were Polaris Off-Road, BMW and Indian Motorcycle. “Powersports customers soon decide ...
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DealerNews
INDIAN DEALERS RANKED HIGHEST IN WEBSITE RESPONSE
May 2023
Indian Motorcycle dealerships ranked highest in the 2023 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle/UTV Industry Study, which measured responsiveness to internet leads coming through dealership websites. Following Indian were Harley-Davidson, Polaris Inc's RZR dealers, BRP's Can-Am dealers, Kawasaki and Yamaha.
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Press Release: POLARIS INC'S INDIAN MOTORCYCLE DEALERS RANKED HIGHEST IN 2023 STUDY MEASURING RESPONSE TO WEBSITE CUSTOMERS
Powersports industry performance has improved substantially over the past five years, but there is now a large gap in customer treatment between top ranked brands and the others
April 2023
Monterey, California, USA – April 24, 2023 –Polaris Inc’s Indian Motorcycle dealerships ranked highest in the 2023 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Motorcycle/UTV Industry Study, which measured responsiveness to internet leads coming through dealership websites. Following Indian were Harley-Davidson, Polaris Inc’s Side-by-Side/UTV dealers, BRP’s Can-Am dealers, Kawasaki and Yamaha. The powersports industry has substantially ...
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Revzilla
Study: Which motorcycle dealerships actually respond to customers?
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May 2021
What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle? How does the dealership respond to the customer, and which brands have the best responses? That's exactly what Pied Piper Management Company, a retail performance evaluator, set out to find when they sent "mystery shoppers" to inquire about vehicles for sale at 6,407 powersports dealerships across the United States. Their Internet Lead Effectiveness ...
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Dealernews
Pied Piper pulls no punches with its annual industry report card.
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May 2021
The 2021 PSI Internet Lead Effectiveness MC/UTV Industry Study (USA) was released today and the results will rankle some... truth hurts, at least for some, according to Pied Piper founder Fran O'Hagan. "We are not here to sway public opinion, PSI is intended to answer the question: ‘What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?' "The answer to that question is that there is a lot of variation ...
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Motorcycle Product News
PIED PIPER PSI: HARLEY-DAVIDSON DEALERSHIPS RANKED NO. 1 IN 2021 FOR RESPONDING TO WEBSITE CUSTOMERS
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May 2021
Response to customer web inquiries varied by brand and dealership, and the following are examples of performance variation by brand: Harley-Davidson, BMW, Indian, Polaris, Club Car, HiSun and CFMoto dealers on average sent an email or text that answered the customer’s question within one hour 30% of the time or more. Kawasaki, Kubota, Honda, Caterpillar, Kymco, Bobcat, Yamaha, and Tracker dealers on average emailed or texted an answer within one ...
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Rural Lifestyle Dealer
Pied Piper Releases 2021 PSI Internet Lead Effectiveness Study Results
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May 2021
To complete the 2021 ILE study, Pied Piper submitted customer inquiries through the individual websites of 6,407 dealerships between July 2020 and March 2021, asking a question about a vehicle in inventory, and providing a customer name, email address and local telephone number. Pied Piper then evaluated how the dealerships responded by email, telephone and text message over the next 24 hours. Twenty different measurements generate dealership ILE ...
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Powersports Business
Dealership website lead study released: Pied Piper PSI study
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May 2021
Harley-Davidson dealerships have ranked highest in the recently released 2021 Pied Piper PSI Internet Lead Effectiveness (ILE) Motorcycle/UTV Industry Study, which answers the question, "What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?" The Indian motorcycle brand was ranked second, followed by BMW and Polaris. Dealers for top brands improved their website response behaviors dramatically over the ...
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Press Release: HARLEY-DAVIDSON DEALERSHIPS RANKED #1 IN 2021 FOR RESPONDING TO WEBSITE CUSTOMERS, REPORTS PIED PIPER PSI(R)
Much variation industrywide: top brands perform well, while others fail to improve
May 2021
Monterey, California, USA – May 3, 2021 – Harley-Davidson dealerships ranked highest in the 2021 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Motorcycle/UTV Industry Study, which answers the question, "What happens when motorcycle or UTV customers visit a dealer website and inquire about a vehicle?" The Indian motorcycle brand was ranked second, followed by BMW and Polaris. Dealers for top brands improved their website response ...
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