Used Car News
Study Names Top Dealers in Lead Effectiveness
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May 2026
Critical Shifts: Napleton’s Continued Dominance: Napleton Automotive Group secured the top ranking for the fifth consecutive year, achieving a record-breaking score of 93 and widening the gap between top-tier performers and the industry average. Industry-Wide Gains Driven by Multi-Channel Response: The average ILE score rose significantly to 74, fueled by a 20% increase in text message responses and an 11% improvement in multi-channel ...
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Press Release: NAPLETON AUTO GROUP RANKS HIGHEST FOR 5TH YEAR IN 2026 WEB LEAD RESPONSE STUDY
May 2026
Customer response hits all-time high: average ILE score jumps 7 points Same leads, very different outcomes: Dealer group scores ranged from 54 to 93 Napleton sets new record: 90% of their dealerships delivered “perfect” responses Austin, Texas, USA – May 11, 2026 – Napleton Automotive Group dealerships ranked highest for the fifth straight year in the 2026 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Auto Dealer Group Study, which compared ...
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