Press Release: NAPLETON AUTO GROUP RANKS HIGHEST FOR 5TH YEAR IN 2026 WEB LEAD RESPONSE STUDY
May 2026
Customer response hits all-time high: average ILE score jumps 7 points Same leads, very different outcomes: Dealer group scores ranged from 54 to 93 Napleton sets new record: 90% of their dealerships delivered “perfect” responses Austin, Texas, USA – May 11, 2026 – Napleton Automotive Group dealerships ranked highest for the fifth straight year in the 2026 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Auto Dealer Group Study, which compared ...
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Motorcycle & Powersports News
BMW Top Ranked for Response to Motorcycle Customer Internet Inquiries, Reports Pied Piper PSI Survey
October 2017
Fran O’Hagan of Pied Piper says they have been publishing “In-Dealership” PSI studies for the motorcycle industry more than 10 years, but 2017 is only the second year for PSI-ILE (Internet Lead Effectiveness) for the motorcycle industry, where they measure dealer response to customer inquiries to a dealer’s website. He says this part of the business is a BIG DEAL, and becoming bigger every day, but it’s a challenge to get right. Dealers say ...
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