Auto Connected Car News
Infiniti, VW, Cadillac, Subaru & Polestar Most Responsive to Internet Leads
March 2024
Infiniti dealerships were ranked highest according to the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to customer internet leads coming though dealership websites. Following Infiniti were Volkswagen, Cadillac, Subaru, and Polestar. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,957 dealerships, asking a specific question about a vehicle in inventory, ...
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Used Car News
Study Focuses on Following Up on Leads
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March 2024
Infiniti dealerships were ranked highest according to the 2024 Pied Piper PSI Internet Lead Effectiveness Study, which measured responsiveness to customer internet leads coming though dealership websites. Following Infiniti were Volkswagen, Cadillac, Subaru, and Polestar. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,957 dealerships, asking a specific question about a vehicle in inventory, and ...
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Digital Dealer
How Auto Dealerships Rank By Website Response Rate
March 2024
Infiniti came out on top in a recent survey of responsiveness to customer internet leads coming though dealership websites. The survey— 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE) Study—measured responsiveness to customer internet leads coming though dealership websites. Following Infiniti were Volkswagen, Cadillac, Subaru, and Polestar. The study is based on Pied Piper’s mystery-shopper customer inquiries through the individual ...
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CBT News
Infiniti tops dealership customer engagement ranking in Pied Piper study
March 2024
The 2024 Pied Piper PSI Internet Lead Effectiveness (ILE) Study, which assessed responses to online customer leads at 3,957 dealerships, highlighted Infiniti as among the top performers in engaging with potential customers. Pied Piper conducted mystery shopper inquiries on the websites of 3,957 dealerships, asking specific questions about vehicle inventory. An ILE evaluation yields a score between 0 and 100 by combining more than 20 different ...
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Auto Remarketing
Infiniti dealers post record high score in study of responsiveness to online leads
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March 2024
When it comes to responding to customers online, Infiniti dealers are No. 1, according to Pied Piper's latest research. The luxury brand topped Volkswagen, Cadillac, Subaru and Polestar in the 2024 Pied Piper PSI Internet Lead Effectiveness Study, which measured responsiveness to customer Internet leads coming though dealership websites. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,957 ...
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Press Release: INFINITI DEALERS RANKED HIGHEST IN AUTO INDUSTRY STUDY MEASURING RESPONSIVENESS TO WEBSITE CUSTOMERS
Industry's average performance improved, led by greater use of texting as well as quicker response by phone call
March 2024
Monterey, California – March 4, 2024 – Infiniti dealerships were ranked highest according to the 2024 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to customer internet leads coming though dealership websites. Following Infiniti were Volkswagen, Cadillac, Subaru, and Polestar. Pied Piper submitted mystery-shopper customer inquiries through the individual websites of 3,957 dealerships, asking a specific ...
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Press Release: CADILLAC DEALERS RANKED HIGHEST IN AUTO INDUSTRY STUDY MEASURING RESPONSIVENESS TO WEBSITE CUSTOMER INQUIRIES
Industrywide use of texting continues to grow: 61% of web customers received a response by text
March 2023
Monterey, California – March 6, 2023 – General Motors’ Cadillac dealerships were ranked highest according to the 2023 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Study, which measured responsiveness to Internet leads coming though dealership websites. Following Cadillac were Infiniti, Volkswagen, Subaru, Toyota and Volvo. “Auto dealers industrywide were quicker on average to respond to their website customers this year,” said Fran ...
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Press Release: MERCEDES-BENZ DEALERS RANKED HIGHEST BY 2015 PIED PIPER PSI(R) --MINI, BMW, LEXUS MOST IMPROVED--
July 2015
MONTEREY, CALIFORNIA – July 6, 2015 – For the seventh consecutive year, Mercedes-Benz dealerships ranked highest in the newly released 2015 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study, which measured treatment of car-shoppers who visited 6,370 dealerships throughout the country. Study rankings by brand were determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” ...
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Press Release: MERCEDES-BENZ DEALERS RANKED HIGHEST BY 2014 PIED PIPER PSI(R)
July 2014
MONTEREY, CALIFORNIA – July 7, 2014 – Mercedes-Benz dealerships ranked highest in the newly released 2014 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study, which measured treatment of car-shoppers who visited 5,671 dealerships throughout the country. Study rankings by brand were determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales ...
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Press Release: MERCEDES-BENZ, INFINITI AND LEXUS DEALERS RANKED HIGHEST BY 2013 PIED PIPER PSI(R)
July 2013
MONTEREY, CALIFORNIA – July 8, 2013 – Mercedes-Benz dealerships ranked highest in the newly released 2013 Pied Piper Prospect Satisfaction Index® (PSI®) U.S. Auto Industry Benchmarking Study, which measured dealership treatment of car-shoppers. Study rankings by brand were determined by the patent-pending Pied Piper PSI process, which ties “mystery shopping” measurement and scoring to industry sales success. Infiniti and Lexus dealerships, ...
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