Dealer Marketing Magazine
Is it Possible to Turn More Shoppers into Buyers?
September 2007
The Pied Piper Prospect Satisfaction Index (www.piedpiperpsi.com) is one source for dealers who wish to see how their sales process effectiveness stacks-up against the national average for other same brand dealerships.
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MotorHome Magazine
New Study Measures RV Buyer Treatment
August 2007
Monaco RV dealerships ranked highest in the newly released "2007 Pied Piper Prospect Satisfaction Index RV Industry Study," which measured how shoppers are treated at retail locations that sell Class A motorhomes. The independent study uses the patent-pending Pied Piper PSI process to evaluate and benchmark shopping experience and salesmanship effectiveness, and provide actionable insights on the hot buttons that turn shoppers into buyers.
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PowerSports Business
How often are consumers pushed off brands?
July 2007
Motorcycle salespeople move their customers from one brand to another more than their counterparts in the RV and auto industries do. And the brand can make a big difference in whether a salesperson will direct the consumer’s attention to the product that they originally asked about or direct them to an entirely different model and line.
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RV Business
Study Rates ‘A’ Brand Dealers with Consumers
July 2007
Monaco brand dealers were ranked highest in a newly released study gauging how shoppers are treated at retail locations that sell Class A motorhomes.
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Monaco RV Dealerships Ranked highest by 2007 Pied Piper Prospect Satisfaction Index
RV industry benchmarking study identifies why customers stay – or walk away
July 2007
Patent-pending Pied Piper PSI process used to evaluate and benchmark RV industry shopping experience and salesmanship effectiveness, and provide actionable insights to turn more shoppers into buyers.
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Motorcycle Product News
H-D Dealerships Top Prospect Satisfaction
May 2007
2007 Pied Piper Prospect Satisfaction Index. "For the first time, manufacturers and dealers have a clear set of guidelines for improving sales processes."
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PowerSports Business
Being put to the (retail) test
March 2007
A Montana dealership agreed to have its retail practices analyzed as part of a national survey. "I would do it again..."
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Dealernews
High Marks for H-D
March 2007
Harley-Davidson salespeople are more likely to fully engage a customer, a virtue that earned the OEM's dealerships high marks in a recent consumer survey.
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PowerSports Business
Survey: Harley Tops Among Industry Retailers
February 2007
Harley-Davidson dealerships have the most effective sales force and provide the best shopping experience among top motorcycle brands, according to what is believed to be the first survey of its kind in the powersports industry.
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PowerSports Business
All Indicators Point to an Inept Sales Force
February 2007
The first ever Pied Piper Satisfaction Index points to one industry misgiving: our sales staffs are inept. Acknowledge that your sales staff and its procedures are less than what they could be, perhaps drastically so. And then do something about it.
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