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Recent Press - Hyundai Dealer Newsletter

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Hyundai Dealer Newsletter Are Your Sales Associates Selling Too Hard… or Not Hard Enough?

Hyundai Dealer Newsletter
Are Your Sales Associates Selling Too Hard… or Not Hard Enough?

October 2007

"The customer is king" is the oldest and truest cliché in the book. Before a stranger becomes a customer, however, he or she is first a prospect. 75% to 90% of all motor vehicle shoppers don't buy the same day they first visit a dealership. So when it comes to your bottom line, that makes prospect satisfaction at least as important as customer satisfaction. Read More >

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Tags: automotive automotive secret shopping benchmarking car buyers customer loyalty dealership dealership experience dealership responsiveness Fran O'Hagan Hyundai Hyundai Dealer Newsletter Jaguar Land Rover Lexus Mercedes-Benz sales effectiveness sales process
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