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Recent Press - Omnichannel Measurement

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Press Release: POLARIS UTV/SIDE-BY-SIDE DEALERS RANKED HIGHEST BY 2021 PIED PIPER PROSPECT SATISFACTION INDEX(R) (PSI(R)) 2021 Omnichannel PSI(R) for UTVs Industry Study measured sales effectiveness throughout each brand's customer shopping path, from brand website, to dealer website, to dealership in-person

Press Release: POLARIS UTV/SIDE-BY-SIDE DEALERS RANKED HIGHEST BY 2021 PIED PIPER PROSPECT SATISFACTION INDEX(R) (PSI(R))
2021 Omnichannel PSI(R) for UTVs Industry Study measured sales effectiveness throughout each brand's customer shopping path, from brand website, to dealer website, to dealership in-person

September 2021

Monterey, California – September 20, 2021 – Polaris ranked highest in the 2021 “Omnichannel PSI for UTVs” Industry Study, which for the first time included omnichannel website shopping measurements in addition to calculating effectiveness selling in-person. The study answered the question, “What happens when UTV customers shop for a vehicle by first visiting the brand’s website, or a dealership website, and then visiting a dealership in person?” ... Read More >

» View PDF of Article (535.9 KB) PDF Document

Tags: BRP Dealer website response dealership chat dealership texting John Deere Omnichannel measurement Omnichannel mystery shopping Omnichannel selling Polaris powersports lead response
Press Release: ELECTRIC VEHICLE CAR-SHOPPING EXPERIENCE VARIES BY BRAND: PIED PIPER “OMNICHANNEL PSI(R) FOR EVs” REPORTS CHRYSLER BRAND RANKED #1, FOLLOWED BY BMW AND MINI Most auto buyers first shop online, then visit a dealership. The 2021 Pied Piper Omnichannel PSI(R) for EVs Auto Industry Study measured effectiveness throughout each brand's customer path, from brand website, to dealer website, to dealership in-person

Press Release: ELECTRIC VEHICLE CAR-SHOPPING EXPERIENCE VARIES BY BRAND: PIED PIPER “OMNICHANNEL PSI(R) FOR EVs” REPORTS CHRYSLER BRAND RANKED #1, FOLLOWED BY BMW AND MINI
Most auto buyers first shop online, then visit a dealership. The 2021 Pied Piper Omnichannel PSI(R) for EVs Auto Industry Study measured effectiveness throughout each brand's customer path, from brand website, to dealer website, to dealership in-person

July 2021

Monterey, California – July 12, 2021 – Stellantis NV’s Chrysler brand ranked highest in the 2021 Pied Piper Omnichannel PSI® for Electric Vehicles (EVs) Auto Industry Study, which answered the question, “What happens when EV customers shop for a vehicle by first visiting the brand’s website, or a dealership website, and then visiting a dealership in person?” BMW was ranked second of the twenty-one battery electric or plug-in hybrid EV brands ... Read More >

» View PDF of Article (555 KB) PDF Document

Tags: automotive lead response BMW Chrysler Dealer website response dealership chat dealership texting Omnichannel measurement Omnichannel mystery shopping Omnichannel selling Stellantis NV
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