Recent Press - Toyota Internet Lead Effectiveness

Responsiveness to sales leads submitted through dealership websites has improved overall, with Infiniti stores ranking as the most responsive to customer inquiries. The details: According to the 2026 Pied Piper PSI Internet Lead Effectiveness (ILE) Auto Industry Study, the average Infiniti store scored 11 points higher than the industry average out of 100. Infiniti dealerships earned a score of 82 out of 100 in the study, which analyzed ... Read More >

“Automation and AI have improved dealer responsiveness, but the greatest risk is in the handoffs; between systems and from AI to dealership staff. Teams assume automation is working and that someone will step in if it fails. Too often, no one does. Independent measurement such as ILE reveals those hidden breakdowns before they cost sales and erode brand trust.” — Cameron O'Hagan, Vice President of Metrics and Analytics (Pied Piper Management ... Read More >

Infiniti dealerships ranked highest in the 2026 Pied Piper PSI Internet Lead Effectiveness (ILE®) Auto Industry Study, which measured and ranked responsiveness to sales leads submitted through dealership websites. Now in its fifteenth year, the study measured response to customer inquiries sent to 3,290 dealership websites representing all major auto brands. The average Infiniti dealership achieved a score of 82 out of 100, while the total ... Read More >

They say records are made to be broken. In the case of auto dealerships’ responsiveness to internet leads, it seems they’re made to be broken every year. For the fourth consecutive year, the industry average for responding to inquiries submitted through dealership websites soared to an all-time high in the 2026 Pied Piper PSI Internet Lead Effectiveness Auto Industry Study. The study, in its 15th year, showed franchise dealerships representing ... Read More >