Florida Realtors
Real estate inquiries often fail to reach agents
Permalink >
October 2026
A new study found many real estate inquiries go unanswered or take too long to reach an agent, highlighting gaps in lead response and follow-up. A buyer or seller reaches out. Then waits. And then waits some more. A new study said real estate professionals may be losing business simply because potential customers aren’t getting connected to an agent quickly enough. Pied Piper’s 2026 Real Estate Lead Handling Effectiveness Study tested 2,198 ...
Read More >
» View PDF of Article (518.5 KB) 
BAM
73% of Calls to Real Estate Offices Get Zero Follow-Up Within 24 Hours
Permalink >
October 2026
Two out of every three people who called a real estate office asking for an agent didn’t get to talk with one on that call, according to Pied Piper’s 2026 study. Online inquiries had even worse results. Of the people who filled out a form on an office website, only 18% heard from an agent within 24 hours. The Lead Handling Effectiveness™ (LHE™) study is Pied Piper’s first look at residential real estate. It scored 21 large brokerage brands on ...
Read More >
» View PDF of Article (1.41 MB)
Propmodo
Real Estate Brokerages Fail to Capture Two-Thirds of Inbound Leads
Permalink >
October 2026
A Pied Piper study of 2,198 consumer inquiries across 21 major real estate brands found that only 33% of callers reached an agent during their initial phone call, and 73% received no follow-up within 24 hours. Web inquiries fared worse: 68% went unanswered within a day, and only 18% resulted in contact from an agent. The study, conducted in June and July, assigned Lead Handling Effectiveness scores from 0 to 100 based on speed and quality of ...
Read More >
» View PDF of Article (254.8 KB)
Real Estate News
Brokerages drop the ball on most consumer phone, web inquiries
Permalink >
October 2026
While some brokerages perform better than others, response rates to consumer phone and web inquiries are fairly abysmal industry-wide, a Pied Piper study found. Lead generation is a huge part of many real estate agents' business. But new data suggests that many agents are squandering leads through some of the most basic connection points. According to a study recently conducted by Pied Piper, only about one-third of consumers on average were ...
Read More >
» View PDF of Article (1001.7 KB)
Press Release: MORE THAN TWO-THIRDS OF REAL ESTATE INQUIRIES FAIL TO CONNECT WITH AN AGENT, PIED PIPER STUDY FINDS
First-of-its-kind real estate study ranked major brands by how effectively local offices handled phone and website inquiries, including agent connection and follow-up
October 2026
Howard Hanna Ranked Highest: Howard Hanna ranked first among 21 major real estate brands, followed by Realty ONE Group, Berkshire Hathaway HomeServices, EXIT Realty, and RE/MAX. Real Estate Lead Handling Lags Other Industries: The industry averaged just 21 out of 100 for Lead Handling Effectiveness™, and even the highest-ranked brand scored only 30. Online Inquiries Fared Worst: Only 18% of website inquiries resulted in communication from an ...
Read More >
» View PDF of Article (6.43 MB)
MarTech Edge
Pied Piper Brings Continuous AI Monitoring to Retail Customer Handling
Permalink >
August 2026
Retail performance dashboards are good at explaining what happened. They are less useful when a customer is being lost right now. Pied Piper Management Company is taking a different approach with its Sales Lead Handling Effectiveness (LHE) and Service Scheduling Effectiveness (SSE) subscription programs, using recurring independent evaluations and automated alerts to identify failures in sales and service interactions before they become ...
Read More >
» View PDF of Article (784.2 KB)
Franchising.com
Why Nearly Half of Home Service Inquiries Vanish, and How to Plug the Leak
Permalink >
May 2026
The home services industry is currently experiencing a historic surge. From plumbing and electrical to landscaping and large-scale remodeling, consumer demand has reached an all-time high as homeowners reinvest in their primary assets. However, beneath this growth lies a critical failure point that threatens the ROI of even the most successful franchises: the “first contact.” According to Pied Piper’s 2026 Lead Handling Effectiveness (LHE) Study ...
Read More >
» View PDF of Article (929 KB)
Green Industry Pros
Death By Voicemail: Solving The 'Quote Friction' Problem
Permalink >
May 2026
A lead looking for a simple spring cleanup today might be the same homeowner looking for a $50,000 outdoor kitchen next year. By allowing "quote friction" to drive that lead to a competitor who simply answered the phone faster, you aren't just losing a job; you’re losing a long-term asset. The "busy season" in the green industry is often worn as a badge of honor. For many landscape and hardscape business owners, a ringing phone that goes to ...
Read More >
» View PDF of Article (1.71 MB)
Green Industry Pros
Study Reveals 42% Lead Failure Rate | Results of customer interaction with national home service brands.
Permalink >
May 2026
Home services companies often fail to answer the phone or follow up promptly, and many of those customers commit to another provider before the first company even realizes the opportunity was missed. For the 2026 2026 Pied Piper Lead Handling Effectiveness Home Services Study, Pied Piper measured the performance of 31 of the largest home services brands, completing 3,211 evaluations nationwide between October 2025 and January 2026. The study ...
Read More >
» View PDF of Article (2.32 MB)
Window + Door
Precision Garage Door Ranked #1 in Customer Lead Handling Effectiveness Home Services Study
Permalink >
April 2026
Neighborly Brands’ Precision Garage Door Service ranked highest in the 2026 Pied Piper Lead Handling Effectiveness Home Services Industry Study, which evaluated major home services brands based on how effectively they interacted with new customers by phone, chat and web form, as well as follow-up by phone, text and email. Following in the rankings were Mister Sparky, Mr. Electric and Roto-Rooter, all scoring over 50 on a 100-point scale. For the ...
Read More >
» View PDF of Article (199 KB)
