Used Car News
Study Names Top Dealers in Lead Effectiveness
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May 2026
Critical Shifts: Napleton’s Continued Dominance: Napleton Automotive Group secured the top ranking for the fifth consecutive year, achieving a record-breaking score of 93 and widening the gap between top-tier performers and the industry average. Industry-Wide Gains Driven by Multi-Channel Response: The average ILE score rose significantly to 74, fueled by a 20% increase in text message responses and an 11% improvement in multi-channel ...
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Car Dealership Guy
Napleton Auto Group outclasses field on internet lead response rate
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May 2026
For Napleton Auto Group, following up on leads with a phone call is essential. The dealership group led its peers with a 97% rate of following up on customer inquiries with a phone call during Pied Piper’s Prospect Satisfaction Index and Internet Lead Effectiveness Behavior, and captured the top overall score for a fifth straight year. Zooming in: Napleton has not only scored the best among dealerships but has also improved its score each year. ...
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Auto Remarketing
Dealer news: Napleton sets another record for internet lead response
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May 2026
The best dealership group when it comes to responding to internet leads keeps getting better. For the fifth consecutive year, Napleton Automotive Group ranked No. 1 in Pied Piper’s PSI Internet Lead Effectiveness Auto Dealer Group Study, and for the second year in a row, it set a record. Napleton’s average internet lead effectiveness score of 93 is the highest ever recorded in the study, which rates the response behaviors of 31 large dealership ...
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Press Release: NAPLETON AUTO GROUP RANKS HIGHEST FOR 5TH YEAR IN 2026 WEB LEAD RESPONSE STUDY
May 2026
Customer response hits all-time high: average ILE score jumps 7 points Same leads, very different outcomes: Dealer group scores ranged from 54 to 93 Napleton sets new record: 90% of their dealerships delivered “perfect” responses Austin, Texas, USA – May 11, 2026 – Napleton Automotive Group dealerships ranked highest for the fifth straight year in the 2026 Pied Piper PSI® Internet Lead Effectiveness® (ILE®) Auto Dealer Group Study, which compared ...
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DEALERNEWS
AI Can't Do it All
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March 2026
What we consistently observe in the auto industry is that “fancy fixes” rarely drive meaningful, sustained improvement. Instead, the results almost always come from something far less glamorous: (and dare we say kinda Luddite) leadership commitment to simple, disciplined human processes. That’s true even though the auto industry already has access to the most advanced tools and technology available. Take https://tekion.com/ for example: after ...
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Auto Success Online
Infiniti Dealers Lead 2026 Pied Piper Internet Lead Effectiveness Study
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March 2026
Infiniti dealerships ranked highest in the 2026 Pied Piper PSI Internet Lead Effectiveness (ILE) Auto Industry Study, which measured and ranked responsiveness to sales leads submitted through dealership websites. Now in its 15th year, the study measured responses to customer inquiries sent to 3,290 dealership websites representing all major auto brands. The average Infiniti dealership achieved a score of 82 out of 100, while the total industry ...
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Powersports Business
Indian Motorcycle leads again as dealers miss half of web leads, study finds
March 2026
Indian Motorcycle dealerships once again topped the industry in online lead response, but a new study shows most powersports dealers are still failing to capitalize on digital opportunities. According to the 2026 Internet Lead Effectiveness (ILE) study from Pied Piper, Indian dealers earned the highest average score at 55, marking the fourth consecutive year the brand has led the rankings. Top performers behind Indian included Harley-Davidson, ...
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Motorcycle Powersports News
Pied Piper Releases 2026 Internet Lead Effectiveness Study, Indian Ranked Highest
March 2026
Indian Motorcycle dealerships were ranked highest in the 2026 Pied Piper PSI Internet Lead Effectiveness (ILE) Powersports Industry Study, which measured dealership responses to internet sales leads. Pied Piper submitted customer inquiries through 2,133 powersports dealership websites representing all major brands. Indian dealerships maintained their top rank among powersports brands for the fourth year in a row and achieved an average ILE score ...
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Press Release: INDIAN MOTORCYCLE RANKED HIGHEST IN 2026 WEB LEAD RESPONSE STUDY; INDUSTRY ENTERS 5TH YEAR OF STAGNANT PERFORMANCE
March 2026
Dissatisfaction remains common: More than half of customer inquiries remain unanswered after 24 hours industry-wide Missed Opportunities: Only one in three customers received a response that included next steps of any kind, and only one in ten dealerships industry-wide offered an appointment Leaders in the 2026 study: Indian dealerships had the highest average Internet Lead Effectiveness® (ILE®) score followed by Harley Davidson, Can-Am, Triumph, ...
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Car Dealership Guy
Dealers are responding faster than ever to web leads, but automation risks linger
February 2026
Responsiveness to sales leads submitted through dealership websites has improved overall, with Infiniti stores ranking as the most responsive to customer inquiries. The details: According to the 2026 Pied Piper PSI Internet Lead Effectiveness (ILE) Auto Industry Study, the average Infiniti store scored 11 points higher than the industry average out of 100. Infiniti dealerships earned a score of 82 out of 100 in the study, which analyzed ...
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